9/11 disrupted everything, but the decision after it led to real revenue.

He talks about a moment that forced a full reset.

Plans gone. Direction unclear.

Then came a choice that didn’t look like the obvious path—but it’s what unlocked their first real traction and set the path toward scaling.

It’s a reminder that clarity sometimes shows up after everything breaks.

Watch the full episode:
https://www.youtube.com/watch?v=e4mOKWMv3Mc

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